Privacy Policy

Ensuring the privacy and security of your personal information is very important to us and we promise to only use the information provided by you lawfully and in accordance with the Data Protection Act 1998. This Privacy and Security Policy outlines the information Stitched collects about you when visiting www.stitched.co.uk (“the Website”), how we use, disclose and otherwise manages this information and the choices you have to restrict our usage of this information.

Stitched is the trading name of Hive & Design Ltd, a company registered in the United Kingdom under company number 10385657 and with our registered office at Sundew House, 4 Brickfields, Aldeburgh, Suffolk, IP15 5PF.

When you register on the Website and/or place an order with Stitched, we may collect the following personal data from you: your first name, last name, date of birth, email address, shipping address, billing address and telephone number.

2.1 How will personal data be used and shared?

Stitched collects personal data in order to process your order and deliver it to the correct location, verify your identity and details of your payment method, and to communicate with you regarding your order. After 25th May 2018, if you have expressly given Stitched permission to use your personal data, Stitched may also use your data to improve and personalise your experience on the Website, including from time-to-time employing the services of third parties to help us in certain areas including delivery of products and services, delivery and hosting of the Website, payments (including checking the validity of your details to prevent fraud), maintenance and identity checking and for marketing purposes. However, Stitched will always be in control and be responsible for the use of your personal information. Stitched will never sell, rent or lease your information to any third parties, however, may disclose specific personal information about you if required by law, governmental request or court order if it is necessary to conform or comply with such law, request or court order. In the event that you choose to take advantage of other services offered through the Website (such as installation, finance or other services) you authorise Stitched to pass your order details and personal data to those named third parties or other service providers (including first name, last name, shipping address, billing address, email address and phone number).

2.2 Opting out

If you choose to opt in to receive Stitched’s marketing emails when registering with or visiting the Website, you will be giving us permission to communicate with you about new products, services and offers. You can opt out from receiving these at any time either through Your Account or by emailing info@stitched.co.uk.

Stitched uses cookies to help customise your online shopping experience by distinguishing you from other users. Cookies are small pieces of information sent by a web server to a web browser and stored on your hard drive, which allows the server to uniquely identify the browser on each page. To make full use of www.stitched.co.uk and benefit from certain personalised features, your computer, tablet or mobile phone needs to be set up to accept cookies. When you visit the Website, you will be asked whether you consent to Stitched using cookies to improve and personalise your experience on the Website. After 25th May 2018, you will only be able to give your consent to Stitched to use personal data (including certain types of cookie) by actively “opting in”.

By consenting to Stitched using cookies, you are consenting to Stitched’s using the following types of cookies for the purposes outlined below:

3.1 Category: Functionality Cookies These cookies remember the choices you make while browsing and shopping on the Website, including search parameters and saved designs. These can then be used to provide you with an experience more appropriate to your selections and to make your visits to the Website more tailored. The information collected through these cookies is only used for this purpose and is never shared or sold on to third parties.

3.2 Category: Strictly Necessary Cookies These cookies are essential in order to enable you to move around the Website and use its features, such as accessing the basket. Without these cookies, services you have asked for such as remembering your login details or shopping basket items cannot be provided.

3.3 Category: Analytical/Performance Cookies These cookies collect information anonymously on how people use the Website. Stitched uses Google Analytics cookies to help us understand how customers arrive at the Website, browse or use the Website and highlight any errors they have encountered so Stitched can improve areas such as navigation, ordering experience and marketing campaigns. We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

3.4 Category: Targeting/Advertising Cookies These cookies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of advertising campaigns. The cookies are usually placed by third party advertising networks, such as Facebook, Pinterest, Twitter, Google AdWords, Bing and Criteo, which remember the other websites you visit.

3.5 Category: Social Media Cookies These cookies allow you to share what you have been doing on the Website through social networks such as Facebook, Pinterest and Twitter. Please refer to the respective privacy policies of the relevant social media outlet for how their cookies work.

3.6 Managing Cookies If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies. Please note that by deleting cookies, blocking future cookies or “opting out” from Stitched using cookies, you may not be able to access certain areas or features of www.stitched.co.uk.

3.7 How Google Uses Information From Stitched Please find more information here.

Stitched has implemented reasonable administrative, technical and physical safeguards in an effort to secure your personal information from accidental loss or theft and from unauthorised access, use, alteration or disclosure. Stitched does not have access to your password and it will always remain encrypted. You are solely responsible for maintaining the confidentiality of your password and any other identifying information.

Stitched may transfer any information it has about you in the event of a merger with a third party or upon a sale or transfer of all or a portion of Stitched’s business or assets to a third party acquirer.

You are entitled to access or update the information Stitched holds about you. If you wish to change your personal information you can do so by logging into your account on the Website or by contacting www.stitched.co.uk. Stitched may require you to provide verification of your identity before granting access or making corrections. Stitched only keeps your personal information as long as necessary for the purposes we collected it, or as otherwise required by law.

Your full card details are not recorded or stored in Stitched’s database. If you choose to select ‘Save card for next purchase’ on the checkout page, Stitched will collect and store only the final four numbers of your credit or debit card along with the expiry date and cardholder name to enable you to select that card when making future purchases. They are encrypted and are transferred securely to third party payment service providers for immediate authorisation.

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

Stitched may periodically update this Privacy & Security Policy to include any new or unanticipated uses not previously disclosed. Regularly reviewing this page ensures that you are always aware of what information we collect, how Stitched uses it and under what circumstances, if any, we will share it with other parties. This policy is reviewed annually and was last updated on 16th August 2022.